Deanna Ferguson - Owner of The Vinew Shoppe

Hi, I’m Deanna Ferguson—an entrepreneur, non-profit leader, and retail specialist with a passion for making a difference. My journey began in corporate retail, where I spent over two decades in leadership roles with companies like Chico’s, Maurice’s, and Bath & Body Works. As a single mom during much of that time, I learned to balance the demands of my career while raising my family, which shaped my determination and resilience.

After years in the corporate world, I felt called to pursue a new purpose, leading me to open New Life Resale, a non-profit thrift store that allowed me to give back to the community in meaningful ways. I also launched The Vinew Shoppe, a business that grew to include marketplaces from Bandera to Gruene, all the way to Frisco, Colorado.

In 2021, I married my husband and moved to Leander, Texas. Together, we manage busy lives as parents, business owners, and community members. I’m proud to support nine non-profits in the Liberty Hill area, including Foundation XXL Hope and Yesterday’s Gone. These partnerships reflect my deep commitment to creating positive change in the community I’m blessed to call home.

Whether it’s running my businesses, supporting my family, or contributing to the community, I strive to live out my values and help others along the way. I’m excited for what’s ahead, including the opening of my shop in Liberty Hill, and I look forward to continuing this journey with purpose and passion.